Favourite

Memoize London 2024 Extrait

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Aequale

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Memoize London Aequale is an Extrait de Parfum launched in 2024. Aequale opens with Bergamot, Lemon, and Pink Pepper, settles into a heart of Jasmine, and dries down to a base of Musk, Powdery, and Vanilla. Memoize London's Aequale carries a Favourite verdict, a white floral-led wear.

This is a grown-up, elegant white floral built around a robust, unsweetened jasmine. It's sophisticated, not showy, and manages to be both powerful and pleasantly soft.
  • Confident
  • Elegant
  • Sophisticated
  • Clean
  • Warm
Aequale Extrait bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Office Casual

Its powerful but smooth white floral character makes it versatile; appropriate for office wear if applied sparingly, but truly shines on a date or formal occasion. The robust nature and extrait concentration mean it's a bit too much for casual or sporty settings.

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Layer

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Complement

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About

Aequale opens with a fleeting, bright citrus pop of bergamot and lemon, quickly giving way to a dominant, full-bodied jasmine heart. Unlike many white florals, there's no harshness here, just a smooth, rounded embrace. The base settles into a creamy blend of powdery notes, a clean musk, and a subtle touch of vanilla that adds warmth without overt sweetness, grounding the floral intensity beautifully.