Memoize London 2024 Extrait

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Aequale

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Memoize London Aequale is an Extrait de Parfum launched in 2024. Aequale opens with Bergamot, Lemon, and Pink Pepper, settles into a heart of Jasmine, and dries down to a base of Musk, Powdery, and Vanilla. Memoize London's Aequale carries a Favourite verdict, a floral-led wear.

This is a grown-up, elegant white floral built around a robust, unsweetened jasmine. It's sophisticated, not showy, and manages to be both powerful and pleasantly soft.
What our verdicts mean →
  • Confident
  • Elegant
  • Sophisticated
  • Clean
  • Warm
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Aequale Extrait bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Bergamot38%
Lemon38%
Pink Pepper25%
Heartas listed
Jasmine100%
Baseas listed
Powdery40%
Musk33%
Vanilla27%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Office Casual

Its powerful but smooth white floral character makes it versatile; appropriate for office wear if applied sparingly, but truly shines on a date or formal occasion. The robust nature and extrait concentration mean it's a bit too much for casual or sporty settings.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Aequale opens with a fleeting, bright citrus pop of bergamot and lemon, quickly giving way to a dominant, full-bodied jasmine heart. Unlike many white florals, there's no harshness here, just a smooth, rounded embrace. The base settles into a creamy blend of powdery notes, a clean musk, and a subtle touch of vanilla that adds warmth without overt sweetness, grounding the floral intensity beautifully.

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Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.