Memoize London 2019 Extrait

U ££ Acquired

Humanitas

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Memoize London Humanitas is an Extrait de Parfum launched in 2019. Humanitas opens with Orange, Peach, and Passionfruit, settles into a heart of Rose, Iris, Magnolia, and Heliotrope, and dries down to a base of Cashmere Wood, Musk, Amber, and Sandalwood. Memoize London's Humanitas carries an Acquired verdict, a fruity-led wear.

If you're after a sweet, fruity bomb that lasts ages, Humanitas delivers. But be warned: it gets a bit of flak for being a dead ringer for other popular fruit-musks on the market.
What our verdicts mean →
  • Bold
  • Sweet
  • Warm
  • Uplifting
  • Cozy
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Humanitas Extrait bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its potent projection and inherent sweetness make it a stellar choice for casual outings and dates, where its vibrant character can shine. It's too bold for formal events and a bit much for the office, risking overwhelming the space.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

It kicks off with a juicy explosion of peach and passionfruit, brightened by a hint of orange. The heart is a soft, powdery floral blend, think iris and magnolia, keeping things smooth before it settles into a creamy base of sandalwood, cashmere wood, and a sweet, musky amber. It's a tropical, sugary delight with a comforting finish.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Humanitas Extrait - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Humanitas Extrait - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.