Memoize London 2022 Extrait

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Vita

Name: Vita Extrait
Brand: Memoize London

Memoize London Vita is an Extrait de Parfum launched in 2022. Vita opens with Strawberry, Saffron, Cardamom, and Apple, settles into a heart of Milk, Frankincense, Rose, and Violet, and dries down to a base of Sandalwood, Patchouli, Musk, and Vanilla. Memoize London's Vita carries an Acquired verdict, a warm spicy-led wear.

This one's a definite no from us, and frankly, from most people who've sniffed it. Vita is a muddled, cloying fruity mess that smells far too much like 'wet diaper' for polite company. Steer clear.

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Profile

Citrus 2%

Floral 14%

Fruity 12%

Green 3%

Sweet 27%

Warm 20%

Woody 17%

Earthy 13%

Animalic 9%

Fresh 10%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

Warm Spicy

100%

Woody

81%

Amber

63%

Fruity

58%

Powdery

58%

Notes

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Also Works:

Spring Summer Fall Winter

Best Occasions

Given the universally negative and somewhat offensive reviews, this fragrance is unsuitable for any occasion. It's reported to be a scrubber, meaning the wearer will want to remove it immediately.

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Where to buy

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About

Vita opens with a chaotic jumble of overripe fruits - think bruised apples, strawberries, and raspberries - overwhelmed by a sticky sweetness, undercut by a hint of pepper and cardamom trying to cut through the noise. What follows is an odd, powdery heart of rose and violet, with labdanum and frankincense attempting a serious turn, but it's all drowned in a milky, synthetic-feeling base. Vanilla, sandalwood, and musk offer a soft landing, but it's too little, too late.