Memoize London 2022 Extrait

U ££££ Acquired

Vita

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Memoize London Vita is an Extrait de Parfum launched in 2022. Vita opens with Pepper, Cardamom, Saffron, and Apple, settles into a heart of Milk, Rose, Violet, and Peony, and dries down to a base of Musk, Sandalwood, Patchouli, and Vanilla. Memoize London's Vita carries an Acquired verdict, a sweet-led wear.

This one's a definite no from us, and frankly, from most people who've sniffed it. Vita is a muddled, cloying fruity mess that smells far too much like 'wet diaper' for polite company. Steer clear.
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Vita Extrait bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Built on warm spicy, woody and amber - a composition that sits best in spring, autumn and winter.

Best Occasions

Given the universally negative and somewhat offensive reviews, this fragrance is unsuitable for any occasion. It's reported to be a scrubber, meaning the wearer will want to remove it immediately.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Vita opens with a chaotic jumble of overripe fruits - think bruised apples, strawberries, and raspberries - overwhelmed by a sticky sweetness, undercut by a hint of pepper and cardamom trying to cut through the noise. What follows is an odd, powdery heart of rose and violet, with labdanum and frankincense attempting a serious turn, but it's all drowned in a milky, synthetic-feeling base. Vanilla, sandalwood, and musk offer a soft landing, but it's too little, too late.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Vita Extrait - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Vita Extrait - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.