Natura 2000 EDC

F ££ Favourite

Hoje

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Natura Hoje is a Cologne launched in 2000. Natura's Hoje carries a Favourite verdict, a floral-led wear.

A beloved relic of the early 2000s, Hoje is back and just as divisive and nostalgic as ever. Fans adore its clean, gender-neutral vibe, while others find it a little too 'vintage'.
What our verdicts mean →
  • Clean
  • Relaxed
  • Fresh
  • Classic
  • Modern
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Hoje Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Office Casual Sport

Its moderate longevity and sillage, combined with its clean, fresh, and slightly woody floral profile, make it highly suitable for casual day wear and even sport. While it's generally too relaxed for formal events and not impactful enough for a date night, its unobtrusive nature means it can work in an office setting.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Hoje opens with a burst of bright, zingy bergamot, immediately setting a fresh and invigorating tone. As it settles, a clean, natural rose emerges, not dewy-fresh but velvety and macerated, intertwining with the aromatic, delicate caress of lavender. There's a subtle woody undertone that grounds the floral heart, creating a remarkably versatile and comforting composition that feels both timeless and evocative of simpler days.

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Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.