New Brand Parfums EDP

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Amira

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New Brand Parfums Amira is an Eau de Parfum. Amira opens with Green Notes and Saffron, settles into a heart of Orange Blossom, Iris, and Frankincense, and dries down to a base of Amber, Sandalwood, and Oud. New Brand Parfums's Amira carries a Statement verdict, a woody-led wear.

Compiled from the distributor's own product listing: a warm-spicy, green opening leads into a powdery, resinous white-floral heart, closing on a sweet amber-woods base. Part of New Brand's Oriental line, pitched as an evening and celebration scent - Arabic-influenced in name and positioning.
What our verdicts mean →
  • Regal
  • Warm
  • Spicy
  • Resinous
  • Evening
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Amira Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Green Notes50%
Saffron50%
Heartas listed
Frankincense33%
Iris33%
Orange Blossom33%
Baseas listed
Amber33%
Oud33%
Sandalwood33%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Winter
Also Works:
Fall

The amber-oud base and resinous, spiced heart give this real cold-weather warmth - a composition built for autumn and winter rather than light spring/summer wear.

Best Occasions

Best For:
Formal
Also Works:
Date

The retailer's own "elegant evenings, cultural celebrations" positioning fits a bold, oriental-amber composition built for formal and celebratory occasions rather than daytime or office wear.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Amira opens with a captivating blend of warm spice (saffron-adjacent) and fresh green notes, an unusual and more distinctive combination than most of New Brand's simpler citrus-floral openings. The heart brings a delicate harmony of powdery florals and resinous richness, likely built around orris-style powder and frankincense-adjacent resins alongside white flowers - giving the composition a Middle Eastern-inflected character in keeping with the name (Amira means "princess" in Arabic). The base is genuinely luxurious-leaning for the price point: sweet amber and deep woods (oud-adjacent) provide real warmth and lasting power, a step up in intensity from the brand's lighter florals. Marketed for "elegant evenings, cultural celebrations" and feeling "regal," Amira is one of the more ambitious compositions in New Brand's Oriental range, aiming at the amber-oud territory that budget Middle Eastern-market fragrances frequently chase.

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Complement

Round out the rotation. See what complements Amira Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.