F £ Statement

Amira

New Brand Parfums Amira is an Eau de Parfum. Amira opens with Green and Saffron, settles into a heart of Orange Blossom, Orris, and Frankincense, and dries down to a base of Amber, Sandalwood, and Oud. New Brand Parfums's Amira carries a Statement verdict, a warm spicy-led wear.

Compiled from the distributor's own product listing: a warm-spicy, green opening leads into a powdery, resinous white-floral heart, closing on a sweet amber-woods base. Part of New Brand's Oriental line, pitched as an evening and celebration scent - Arabic-influenced in name and positioning.

Regal
Warm
Spicy
Resinous
Evening

Check price on

→ Check prices ↓

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Warm Spicy

100%

Green

85%

Powdery

70%

Resinous

55%

White Floral

40%

Woody

25%

ScentArt

Full Screen What is ScentArt?

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

When To Wear

Best Seasons

Best For:

Winter

Also Works:

Fall

The amber-oud base and resinous, spiced heart give this real cold-weather warmth - a composition built for autumn and winter rather than light spring/summer wear.

Best Occasions

Best For:

Formal

Also Works:

Date

The retailer's own "elegant evenings, cultural celebrations" positioning fits a bold, oriental-amber composition built for formal and celebratory occasions rather than daytime or office wear.

Similar

Compare

Compare Amira Eau de Parfum with...

Layer

Wear two at once. See what layers well with Amira Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Amira Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Some links earn us a commission if you buy - it never affects your price or how we rank these

Wide selection Amazon UK Prime delivery often available Check price on

→ Check price on

→

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

About

Amira opens with a captivating blend of warm spice (saffron-adjacent) and fresh green notes, an unusual and more distinctive combination than most of New Brand's simpler citrus-floral openings. The heart brings a delicate harmony of powdery florals and resinous richness, likely built around orris-style powder and frankincense-adjacent resins alongside white flowers - giving the composition a Middle Eastern-inflected character in keeping with the name (Amira means "princess" in Arabic). The base is genuinely luxurious-leaning for the price point: sweet amber and deep woods (oud-adjacent) provide real warmth and lasting power, a step up in intensity from the brand's lighter florals. Marketed for "elegant evenings, cultural celebrations" and feeling "regal," Amira is one of the more ambitious compositions in New Brand's Oriental range, aiming at the amber-oud territory that budget Middle Eastern-market fragrances frequently chase.