Statement

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Amira

Name: Amira Eau de Parfum
Brand: New Brand Parfums
Availability: InStock

New Brand Parfums Amira is an Eau de Parfum. Amira opens with Green and Saffron, settles into a heart of Orange Blossom, Orris, and Frankincense, and dries down to a base of Amber, Sandalwood, and Oud. New Brand Parfums's Amira carries a Statement verdict, a warm spicy-led wear.

Compiled from the distributor's own product listing: a warm-spicy, green opening leads into a powdery, resinous white-floral heart, closing on a sweet amber-woods base. Part of New Brand's Oriental line, pitched as an evening and celebration scent - Arabic-influenced in name and positioning.

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Regal
Warm
Spicy
Resinous
Evening

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Warm Spicy

100%

Green

85%

Powdery

70%

Resinous

55%

White Floral

40%

Woody

25%

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Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

When To Wear

Best Seasons

Best For:

Winter

Also Works:

Fall

The amber-oud base and resinous, spiced heart give this real cold-weather warmth - a composition built for autumn and winter rather than light spring/summer wear.

Best Occasions

Best For:

Formal

Also Works:

Date

The retailer's own "elegant evenings, cultural celebrations" positioning fits a bold, oriental-amber composition built for formal and celebratory occasions rather than daytime or office wear.

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Layer

Building a fragrance wardrobe? See what layers well with Amira Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Amira opens with a captivating blend of warm spice (saffron-adjacent) and fresh green notes, an unusual and more distinctive combination than most of New Brand's simpler citrus-floral openings. The heart brings a delicate harmony of powdery florals and resinous richness, likely built around orris-style powder and frankincense-adjacent resins alongside white flowers - giving the composition a Middle Eastern-inflected character in keeping with the name (Amira means "princess" in Arabic). The base is genuinely luxurious-leaning for the price point: sweet amber and deep woods (oud-adjacent) provide real warmth and lasting power, a step up in intensity from the brand's lighter florals. Marketed for "elegant evenings, cultural celebrations" and feeling "regal," Amira is one of the more ambitious compositions in New Brand's Oriental range, aiming at the amber-oud territory that budget Middle Eastern-market fragrances frequently chase.