New Brand Parfums EDT

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Hero

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New Brand Parfums Hero is an Eau de Toilette. Hero opens with Lemon, Grapefruit, Orange Blossom, and Rosemary, settles into a heart of Guaiac Wood, Lavender, Nutmeg, and Coriander, and dries down to a base of Musk, Oakmoss, and Tonka Bean. New Brand Parfums's Hero carries a Favourite verdict, a fresh-led wear.

This is a clean, masculine scent that's a bit of an all-rounder. It won't set the world on fire, but it's a solid, dependable choice when you just want to smell good without overthinking it. A bit generic, mind.
What our verdicts mean →
  • Clean
  • Fresh
  • Classic
  • Relaxed
  • Confident
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Hero Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Built on aromatic, citrus and fresh spicy - a composition that sits best in spring, summer and autumn.

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

Its fresh, aromatic nature makes it highly adaptable for casual and office wear without being overpowering. While not ideal for formal events, its versatility means it can easily transition from day to day activities.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Lavender Lavandula Hybrida Oil from Lavender
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Hero kicks off with a bright, zesty burst of lemon and grapefruit, tempered by the green, slightly herbal hint of rosemary and orange blossom. As it settles, a woody depth emerges from guaiac wood, alongside the clean, comforting presence of lavender and a whisper of nutmeg. The dry down is a classic musky finish, grounded by oakmoss, giving it a traditional, reliable feel from start to finish.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Hero Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Hero Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.