New Brand Parfums EDP

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L'or

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New Brand Parfums L'or is an Eau de Parfum. L'or opens with Bergamot and Peach, settles into a heart of Rose, Jasmine, and Violet, and dries down to a base of Musk, Sandalwood, and Vanilla. New Brand Parfums's L'or carries a Statement verdict, a sweet-led wear.

Compiled from the distributor's own product listing: a creamy fruity-floral opening blossoms into a romantic jasmine-rose-violet heart, closing on a musky vanilla-woody base. "L'or" (French for gold) is one of New Brand's more layered florals, positioned for both day and evening wear.
What our verdicts mean →
  • Romantic
  • Warm
  • Floral
  • Elegant
  • Feminine
£8.38 at The Beauty Store 100ml Check price on → Check prices ↓
L'or Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Bergamot50%
Peach50%
Heartas listed
Jasmine33%
Rose33%
Violet33%
Baseas listed
Musk33%
Sandalwood33%
Vanilla33%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Fall

The warm jasmine-rose-violet heart over a vanilla-woody base transitions comfortably between spring and the cooler stretch into autumn, without being a pure summer scent.

Best Occasions

Also Works:
Date Casual

The retailer's own "daytime wear or romantic evenings" positioning matches this romantic, layered floral well - equally suited to casual outings and date nights.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

L'or opens with a luminous, creamy blend of fruity and floral notes softened by a lactonic (milky) quality, giving the top notes a rounded, approachable warmth rather than a sharp citrus bite. The heart is the most developed part of the composition: jasmine, rose, and violet layered together for a classic romantic bouquet, sweetened but not cloying. This trio is a familiar move in budget French florals chasing an elegant, grown-up femininity without the price tag of a fine fragrance house. The base wraps things up in musk, vanilla, and woody tones, with a lingering fruity nuance that ties back to the opening. The overall effect is comforting and warm rather than sharp or aloof. True to its name ("L'or" - gold), this is one of the more polished entries in New Brand's catalogue, pitched by the retailer for both daytime wear and romantic evenings - a versatile, if unambitious, floral for anyone wanting warmth without heaviness.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with L'or Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements L'or Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.