Sarah Jessica Parker 2011 EDP

F ££ Statement

SJP NYC Pure Crush

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Sarah Jessica Parker SJP NYC Pure Crush is an Eau de Parfum launched in 2011. Sarah Jessica Parker's SJP NYC Pure Crush carries a Statement verdict, a sweet-led wear.

If you're after a pure, unadulterated coconut hit that's more fresh flesh than cloying suntan lotion, Pure Crush is your ticket. It's a sweet, simple summer dream for many, but some find it a bit too basic or even 'fake tan' like. A divisive gem, but a gem nonetheless for coconut fanatics.
What our verdicts mean →
  • Relaxed
  • Clean
  • Warm
  • Fresh
  • Cozy
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SJP NYC Pure Crush Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer

A summer scent - airy and clear, designed for hot weather.

Best Occasions

Best For:
Casual
Also Works:
Office Date

Its moderate longevity and sillage, coupled with a generally inoffensive, clean coconut profile, make it suitable for casual day wear and even a relaxed office environment. While some find it sexy for a date, it lacks the depth for formal events or the freshness for intense sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Imagine cracking open a fresh coconut on a balmy day. This scent opens with that distinct, creamy aroma, avoiding any sickly sweet artificiality. As it settles, a soft vanilla emerges, lending a delicate sweetness that's comforting rather than gourmand. A subtle whisper of white florals floats through, preventing the coconut from becoming one-dimensional, adding an airy, clean finish. It's a straightforward, inviting tropical escape.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

Listings we hold but can't rank - no price or no size to compare on, so they sit outside the table

eCosmetics $14.86 - size not listed Buy →

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.