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Shay & Blue London 2021 EDP

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Lilacs & Gooseberries

by Julie Massé

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Shay & Blue London Lilacs & Gooseberries is an Eau de Parfum launched in 2021, created by Julie Massé. Lilacs & Gooseberries opens with Lilac, settles into a heart of Gooseberry, and dries down to a base of Amber. Shay & Blue London's Lilacs & Gooseberries carries a Favourite verdict, a fruity-led wear.

This one's a proper head-scratcher. While it promises a mythical blend, it delivers a clean, fresh, and often soapy experience that divides opinion. Some find it enchanting and nostalgic, others a bit too much like laundry detergent or hairspray. Definitely test before committing to a full bottle.
  • Fresh
  • Clean
  • Playful
  • Relaxed
  • Uplifting
Lilacs & Gooseberries Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Sweet
96%
Amber
82%
Floral
77%
Sour
56%
Fresh
54%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh, clean, and light profile makes it excellent for casual wear or the office, as it's largely inoffensive and subtle. However, due to its poor longevity and projection, it might not be the best choice for formal events where you want a more impactful or lasting impression. It's not particularly daring or sensual for a date, but its pleasantness is a plus.

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Layer

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Complement

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About

Opens with a bright, tart burst of gooseberry, cutting through with a juicy, fruity sweetness that’s never cloying. The lilac is subtle, more a dewy, soft floral whisper than a dominant bloom, preventing it from straying into heavy, dated territory. This fresh, aqueous beginning eventually melts into a warm, comforting amber, adding a touch of sophisticated depth to the otherwise airy composition. It's a scent that dances between crisp fruit and gentle floral, grounded by a soft, embracing warmth.