The Alpha 2026 EDT

M ££ Statement

Lo-Fi

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The Alpha Lo-Fi is an Eau de Toilette launched in 2026. Lo-Fi opens with Bergamot, Cardamom, and Saffron, settles into a heart of Rose, Pepper, and Plum, and dries down to a base of Musk, Leather, and Amber. The Alpha's Lo-Fi carries a Statement verdict, a floral-led wear.

A divisive scent, Lo-Fi straddles the line between modern fruitiness and old-school leather. For some, it's a bold, unique statement; for others, a confusing mess. Definitely not a blind buy.
  • Modern
  • Bold
  • Sensual
  • Edgy
  • Mysterious
Lo-Fi Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Rose
100%
Sweet
47%
Floral
25%
Sour
10%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Built on fruity, rose and sweet - a composition that sits best in spring and summer.

Best Occasions

Best For:
Date
Also Works:
Casual Formal

Its bold and sensual character, driven by fruity, rose, and leather accords, makes Lo-Fi perfect for dates and evening events. It's a bit too much for the typical office setting, and definitely not one for the gym.

Similar

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Layer

Wear two at once. See what layers well with Lo-Fi Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Lo-Fi Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

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About

Lo-Fi kicks off with a bright, spicy burst of bergamot and cardamom, underscored by the intriguing warmth of saffron. The heart unfolds into a complex blend of jammy rose and succulent plum, spiced up by a hint of pepper. It settles into a rich, deep base, where soft musk, smooth leather, and a hint of amber create a sensual finish.