The Parfum Hub EDP

F £ Acquired

Sienna 72

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The Parfum Hub Sienna 72 is an Eau de Parfum. Sienna 72 opens with Blackcurrant, settles into a heart of Rose and Freesia, and dries down to a base of Patchouli and Oakmoss. The Parfum Hub's Sienna 72 carries an Acquired verdict, a green-led wear.

Sienna 72 nails Si's blackcurrant-rose-freesia opening, but swaps the original's warm vanilla-ambroxan base for a mossier, drier patchouli-oakmoss finish, tipping the sweet gourmand-chypre balance noticeably chypre.
What our verdicts mean →
  • Confident
  • Chic
  • Sophisticated
  • Bold
Sienna 72 Eau de Parfum bottle
Inspired by

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Si the original Sienna 72 inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Heartas listed
Rose69%
Baseas listed

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Fall Winter

The fruity-chypre balance works across most of the year, with the mossier base leaning it slightly toward cooler months.

Best Occasions

Also Works:
Office Date

Polished enough for the office and versatile enough for dates and dressier occasions.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Sienna 72 goes after one of the most-copied fragrances of the last decade, Giorgio Armani's Si, and gets the hardest part right: the syrupy blackcurrant-nectar opening layered with rose de mai and freesia is a close match to the real thing, and it's genuinely the most recognisable part of both fragrances. Where Sienna 72 diverges is the base. Si is famous for settling into a warm, vanilla-and-ambroxan drydown that keeps the whole composition sweet and modern; this dupe swaps that out for patchouli and oakmoss, pulling the finish in a drier, more classically chypre direction. The result smells like Si for the first hour, then drifts into something a little different - not necessarily worse, but not a faithful match either. Worth trying if you like the opening and don't mind a mossier finish.

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