Vivienne Westwood 2010 EDT

F ££ Statement

Naughty Alice

by Bruno Jovanovic

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Vivienne Westwood Naughty Alice is an Eau de Toilette launched in 2010, created by Bruno Jovanovic. Naughty Alice settles into a heart of Musk, Rose, Violet, and Ylang-Ylang. Vivienne Westwood's Naughty Alice carries a Statement verdict, a powdery-led wear.

A truly divisive fragrance, Naughty Alice is either a beloved powdery violet dream or a complete disappointment. Many cling to their dwindling bottles, lamenting its discontinuation, while others find it merely a 'baby powder' bomb. It's a love-it-or-hate-it affair, with little middle ground.
  • Feminine
  • Soft
  • Powdery
  • Clean
  • Elegant
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Naughty Alice Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Powdery
100%
Violet Floral
89%
Musky
88%
Yellow Floral
84%
Rose
76%
Floral
67%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Date

Its soft sillage and powdery floral nature make it suitable for office wear, though some find it too subtle. It's an excellent casual scent, exuding comfort, and could work for a relaxed date. It lacks the gravitas for formal events or the freshness for sport.

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About

Naughty Alice opens with a soft, powdery veil of violets, underpinned by the creamy, heady sweetness of ylang-ylang. As it settles, a gentle musk emerges, blending with a subtle, almost shy rose. The overall impression is one of delicate floral powderiness, with hints of underlying warmth and a touch of sweetness that prevents it from being austere.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.