Vivienne Westwood 2010 EDT

F ££ Statement

Naughty Alice

by Bruno Jovanovic

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Vivienne Westwood Naughty Alice is an Eau de Toilette launched in 2010, created by Bruno Jovanovic. Naughty Alice settles into a heart of Musk, Rose, Violet, and Ylang-Ylang. Vivienne Westwood's Naughty Alice carries a Statement verdict, a floral-led wear.

A truly divisive fragrance, Naughty Alice is either a beloved powdery violet dream or a complete disappointment. Many cling to their dwindling bottles, lamenting its discontinuation, while others find it merely a 'baby powder' bomb. It's a love-it-or-hate-it affair, with little middle ground.
What our verdicts mean →
  • Feminine
  • Soft
  • Powdery
  • Clean
  • Elegant
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Naughty Alice Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Date

Its soft sillage and powdery floral nature make it suitable for office wear, though some find it too subtle. It's an excellent casual scent, exuding comfort, and could work for a relaxed date. It lacks the gravitas for formal events or the freshness for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Naughty Alice opens with a soft, powdery veil of violets, underpinned by the creamy, heady sweetness of ylang-ylang. As it settles, a gentle musk emerges, blending with a subtle, almost shy rose. The overall impression is one of delicate floral powderiness, with hints of underlying warmth and a touch of sweetness that prevents it from being austere.

Similar

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Compare & Pair

Layer

Wear two at once. See what layers well with Naughty Alice Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Naughty Alice Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.