Arkive

Arkive is a British headcare brand founded by hairstylist Adam Reed. The brand launched with a range of 11 haircare and styling products and was developed around the idea that care for the hair and scalp can also support mental wellbeing. Arkive is headquartered in London according to industry coverage, while its own materials identify Reed as the founder and describe his background in salon work, runway shows and fragrance consultancy.

Fragrance is central to Arkive's identity rather than an afterthought. Its original haircare scents include Future Bloom, built around mandarin, rhubarb, white florals, vanilla, tea rose and white musk, and No One Elsie, which combines tomato leaf, rhubarb, honeysuckle, redcurrant, palo santo and vetiver. Future Bloom draws on Reed's memory of sun-soaked summer walks, while No One Elsie references his grandmother's greenhouse. In October 2024, Arkive expanded these scent concepts into a four-fragrance eau de parfum collection designed for use on both hair and body. The range is vegan, cruelty-free, packaged partly with recycled plastic and made by a brand certified as a B Corp.