Batchig

Batchig is a French solid perfume brand created in Paris in 2026 by Clara Boyadjian and Janelle Bolatova. The company is structured as a French SAS (simplified joint stock company) with its registered office at 39 rue Sainte-Croix de la Bretonnerie, 75004 Paris, where Janelle Bolatova is listed as president and Clara Boyadjian as managing director. From the outset, the founders focused on a compact, portable format that fits easily into everyday life, positioning Batchig around the idea of perfume as a small design object that you carry with you rather than a traditional bottle confined to the dresser.

The core product line consists of refillable solid perfume compacts sold with an initial fragrance insert, supported by individual refills available separately. French lifestyle coverage describes the launch pricing at 95 € for a case plus first refill and 55 € for subsequent refills, placing the brand in a premium but not ultra luxury bracket. Batchig is sold directly through its official website bbatchig.com, which also centralizes customer service via a dedicated email contact. Reviews and features highlight the tactile, travel friendly format and emphasis on design, underscoring that the object itself is intended to be kept and reused rather than discarded.

Within the solid perfume niche, Batchig is positioned as a small, founder led Parisian venture rather than a mass market operation. The brand leans on compact size, ease of transport and refillability as practical advantages. While detailed composition lists and a full catalog of scents are not widely documented yet, available coverage indicates that the creative direction is guided directly by Boyadjian and Bolatova, with Batchig operating independently rather than under a larger fragrance conglomerate.