Bella Bellissima

Bella Bellissima is a British luxury perfume house founded in London in 2007 by journalist Bella Crane. The brand began with the Perfect collection, introduced at Selfridges with fragrances for women and men including Perfect Day, Perfect Night, Perfect Man and Perfect Man Alternative. Its range later expanded to include perfumes for women, men and the home, with fragrance databases recording more than 30 creations.

The house focuses on natural and high-quality raw materials, combining traditional perfumery methods with a deliberately modern approach. Its official philosophy describes extensive revision of each composition, artisanal production, bespoke glass bottles and hand-finishing in Britain. The brand also states that its perfumes are vegan and cruelty-free. Fragrance examples show a broad style rather than one fixed accord: Perfect Man Alternative uses citrus, seaweed, rosemary, carrot seed, violet leaf and woods, while later releases such as Velvet Santal develop a more opulent woody direction.

Bella Bellissima remains closely associated with Bella Crane, who also creates bespoke fragrances for private clients and luxury brands. Its positioning sits between accessible luxury and independent British perfumery, with a stronger emphasis on unusual materials, craft presentation and layering than on mass-market distribution.