Bridgerton Parfums

Bridgerton Parfums is a licensed fragrance line created in partnership between Coty Inc., Netflix, and Shondaland as an extension of the Bridgerton television universe.[1] The first collection was announced by Coty on January 26, 2026, as a seasonal line of fragrances inspired by the characters and social world of the series.[1] Coty, headquartered in New York, manages the development, production, and global distribution of the perfumes as part of its broader portfolio of licensed celebrity and entertainment properties.[1]

The debut range, commonly referred to as the Bridgerton Dearest collection, features at least three named scents: Dearest Tempting Peach, Dearest Rebel Vanilla, and Dearest Graceful Hydrangea.[1][7] These are released primarily as 50 ml eau de parfum sprays alongside 10 ml pen sprays, positioned as accessible prestige products sold through authorized perfumeries and department stores.[1][7] Pricing in early listings places the 50 ml bottles around the mid-designer level, with the smaller travel formats at an entry price point.[1]

Coty describes the collection as inviting fans to experience the Bridgerton world through fragrances that are seductive, surprising and rooted in romantic storytelling.[1] Distribution started in January 2026 across selected retailers, with promotional emphasis on the connection to the Netflix series and its period setting.[1][7] As of 2026, public information focuses largely on this first trio, with fragrance databases cataloguing three Bridgerton Parfums entries, all launched in the same year.[5]

Because the brand is closely tied to the television IP rather than an individual perfumer, its positioning centers on narrative themes, character associations, and gifting appeal for fans of the series. The collection therefore sits within Coty’s roster of licensed entertainment and celebrity-adjacent fragrance projects rather than functioning as an independent perfume house with its own standalone history.[1][5]