Fleurit Parfums

Fleurit Parfums is an American niche house founded by Lynn King, who spent nearly twenty years in fashion and luxury retail at Bergdorf Goodman, Giorgio Armani, Ralph Lauren and Hermès before turning to perfume. She says she wanted inclusive fragrances made with ingredients she never has to apologise for, distinct enough from each other to layer the way you would style an outfit. The house calls its range a Garde-Robe de Parfum, a fragrance wardrobe, rooted in traditional French perfumery with an American point of view.

The core range is five 50 ml eaux de parfum: Fleuriste, Fleurs de Déesse, Fleurs de Tabac, Gâteau des Anges and Sainte Fumée. Maud Chabanis is credited on four of them and Xavier Blaizot on Sainte Fumée. In 2026 the house added a Coastal Collection (À l'Est, Antibes, Malibu and Plage Sud) and a City Collection (Mercer St., 10021 and NY1993), all 30 ml extraits de parfum. It also sells samples, a discovery box and a refillable atomiser, which are not part of the perfume range.