Gisou

Gisou is a Dutch beauty brand founded in 2015 by influencer and beekeeper Negin Mirsalehi, launched together with her fiancé Maurits Stibbe. The company is based in Amsterdam and grew out of a six-generation family beekeeping tradition, using honey sourced from the Mirsalehi Bee Garden as its core ingredient across hair, complexion, and fragrance products.

The brand began with a single SKU, Honey Infused Hair Oil, adapted from a homemade formula created by Mirsalehi’s mother, a hairdresser who experimented with honey-based hair treatments. Introduced in November 2015, the hair oil sold out in under three months and remains the brand’s global bestseller. Building on that success, Gisou has expanded the line with Honey Infused Hair Mask, Hair Wash and Conditioner, Hair Perfume, and additional styling products, as well as Honey Infused Face Oil (2021) and Honey Infused Lip Oil (2022).

Gisou’s fragrance identity is closely tied to its honey-infused hair perfumes and scented haircare, which center around a sweet, floral, gourmand honey profile often framed by soft fruits and warm woods. According to brand materials and interviews, all honey and propolis are sourced from the family’s Mirsalehi Bee Garden, and product development emphasizes sustainable beekeeping practices and controlled sourcing.

From 2020 onward, distribution has broadened significantly, including launches at Sephora U.S. and availability in more than 30 countries, while retaining the founder-led storytelling around bees, family heritage, and honey-based formulas. The brand continues to add new honey-inspired launches, including region-specific variants like Honey Infused Hair Perfume Wild Rose, and positions its scent offerings as extensions of its core honey haircare line rather than as a standalone fine fragrance portfolio.