Gleam Perfume

Gleam Perfume is a young fragrance house launched in 2023 by Ludovica Gritti and Matilde Gritti, who present it as a project shaped by family perfumery heritage and a more contemporary point of view. The brand says it was developed between the Mediterranean and London, and positions itself around five extrait de parfums built as distinct moods rather than a conventional line focused on one signature style.

The brand's public identity leans toward clean, direct, and accessible extrait de parfum compositions, with an emphasis on individuality, light, color, and everyday wear. Coverage of the line describes it as a new Italian niche brand that debuted with five fragrances in 2023, with Luca Gritti credited as the perfumer behind the collection. The current range has expanded beyond that initial launch, and secondary retail listings describe the scents as unisex and often persistent on skin.

In practice, Gleam sits in the modern niche segment: less ornate than classic luxury houses, more concept-driven than mass-market designer perfume, and built around a youthful family-story narrative rather than a large corporate fashion umbrella. The house appears to favor polished, wearable extrait structures with visible contrasts - citrus, spice, woods, florals, musk, and amber - rather than ultra-minimal or hyper-avant-garde compositions.