Новая Заря (The New Dawn)

Новая Заря traces its roots to 1864, when French perfumer Henri Brocard founded a perfume and soap factory in Moscow. Before the 1917 Revolution, Brocard built one of the Russian Empire’s best known perfume operations, supplying scented soaps, eaux de cologne, and luxury gift sets to an expanding urban clientele. After nationalisation in the early Soviet period, the enterprise was renamed Novaya Zarya (The New Dawn) and continued as a state perfume and cosmetics factory.

Today Новая Заря operates as a large Russian perfume and cosmetics manufacturer headquartered in Moscow, with its own retail network and official online store. The brand’s catalogue spans classic Soviet-era compositions that many consumers associate with childhood, alongside more recent launches that reference international trends and popular niche themes. Fragrance lines such as Clima (2002) and numerous modern florals, orientals, and gourmands sit beside long-running colognes and budget everyday scents.

Beyond perfume, Новая Заря produces a wide range of toiletries and color cosmetics, including shampoos, lotions, aftershaves, and decorative makeup, positioned at accessible price points. The company emphasises domestic production and large-scale distribution across Russia and neighboring markets, making its products easy to find in local perfumery chains and online. Its historical continuity from the Brocard factory through the Soviet era to the present gives the brand a particular cultural nostalgia in the Russian-speaking world.