Horace

Horace is a French men’s grooming and fragrance brand founded in Paris by Marc Briant-Terlet and Kim Mazzilli in 2015. The company started with a focus on practical skincare and grooming basics for men, designed to be easy to understand, visually clean, and fairly priced. From early on, the founders positioned Horace as a direct, inclusive brand that avoided macho posturing and complicated routines, building a large following in France before expanding abroad.

Initially known for skincare, Horace moved into fragrance with the launch of its first perfume, &Horace, in late 2019. This debut scent was presented as an everyday signature built around woods, spice, and tobacco accents, intended to be as reliable and unfussy as a white T-shirt. The line has since grown to multiple eaux de parfum, including Oud Rose and Vetiver Primavera, along with scented body products and deodorants that extend the same clean, straightforward style across categories.

The brand’s fragrances are largely produced in Grasse, use a high percentage of naturally derived ingredients, and are priced in the accessible niche bracket rather than the luxury designer tier. Distribution combines direct-to-consumer online sales with a growing network of boutiques in France and selected international locations such as London’s Covent Garden and the MoMA Design Store in New York. Within less than a decade, Horace has become a major player in French men’s skincare, with fragrance now an increasingly visible part of its offer.