Jones Road

Jones Road is a U.S.-based beauty brand founded by makeup artist Bobbi Brown in 2020, launched in the midst of the COVID-19 pandemic after her departure from her original eponymous cosmetics line. Conceived as her "second act" in beauty, the brand focuses on tightly edited, multi‑purpose products rather than large, sprawling collections, reflecting Brown's belief that consumers benefit from fewer, better formulas.

The brand positions itself around clean formulations and a long list of excluded ingredients, avoiding phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, BPA and several other commonly scrutinized cosmetic components. Jones Road emphasizes products that function as both makeup and skincare, with hydrating textures and generous sizes designed for regular, everyday use. All of its products are cruelty‑free, and portions of the packaging use recyclable, Forest Stewardship Council‑certified post‑consumer fiber.

Fragrance is a growing part of the line, with launches such as Shower, BKLYN and En Route expanding the brand beyond complexion and color cosmetics. These scents tend to combine accessible citrus, neroli and soft florals with musks and woods, aiming for wearable, day‑to‑evening compositions that align with the brand's low‑maintenance, modern aesthetic. Jones Road continues to broaden its range into body care, nails and additional fragrance offerings while keeping its core focus on performance, ease of use and ingredient transparency.