Kate Moss

Celebrity perfume line with Coty built around floral-woody musks and accessible pricing.

About Kate Moss

Kate Moss is a celebrity fragrance line created in partnership with Coty, launched with the debut scent "Kate" in 2007. The British model, who rose to prominence in the 1990s, lent her name and aesthetic to a perfume range that Coty marketed globally through mass and drugstore distribution. MarketingWeek reported in 2007 that Moss was already working closely with Coty as the face of Rimmel London when the fragrance collaboration was announced, framing the project as an extension of her existing beauty work.

The fragrance portfolio developed over time to include scents such as "Vintage" and "Vintage Muse", which are frequently listed by retailers and fragrance databases as representative examples from the line. Coty positioned the perfumes at accessible prices while leveraging Moss's fashion persona. The model also later launched a separate wellness and beauty brand, Cosmoss, in 2022, which included the fragrance Sacred Mist as part of its range, but that venture has since entered liquidation according to Business of Fashion. The original Kate Moss fragrance line with Coty remains distinct as a classic mid-2000s celebrity perfume franchise rather than a niche or wellness-led project.

At a Glance

The Brand

Founded 2007
Founder Kate Moss
Country United Kingdom
Category Celebrity

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Moderate
Uniqueness
Mild

Worth It?

Price ££
Value
High
Accessibility
Very High

Scent DNA

floral woody musky fruity
  • The Kate Moss line tends to center floral-woody-musk accords with a hint of spice, reflecting mainstream late-2000s trends
  • Scents like Kate and Vintage are typically balanced rather than extreme, aiming for feminine, wearable profiles that work in everyday settings
  • They rarely push boundaries but usually offer a recognizable, slightly sensual drydown built on musk and woods

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A celebrity, mid house known for floral compositions.

How It Compares

Who It's For

Best For

  • Daily wear
  • Office and casual settings
  • Younger fragrance users
  • Budget-conscious collectors
  • Fans of 2000s celebrity scents

Strengths & Weaknesses

Strengths

  • Very easy to wear and generally non-offensive
  • Affordable and widely distributed when in production
  • Aligns well with floral-woody-musk tastes popular in the 2000s

Weaknesses

  • Limited originality compared to niche and high-end designer houses
  • Some releases can feel dated in style today
  • Packaging and branding lean heavily on the celebrity rather than olfactory concept

Brand Evolution

The Kate Moss fragrance range began in 2007 with a straightforward celebrity-designer collaboration model through Coty, focused on accessible feminine florals. Subsequent flankers like Vintage shifted slightly toward warmer woody and musky nuances while staying squarely in the mainstream. Over time, the line became a reference point for mid-2000s celebrity perfumes, while Moss's later Cosmoss project moved into wellness and lifestyle rather than mass-market fragrance licensing.

Quick Verdict

A textbook 2000s celebrity line: affordable, approachable, and more about the name on the bottle than bold perfumery. Worth exploring if you enjoy floral-woody-musk signatures and nostalgic celebrity scents.

Perfumers

Kate Moss Fragrances

Browse all 2 Kate Moss perfumes