Laboratory Perfumes

Laboratory Perfumes is an independent British fragrance brand founded by Aaron Firth in 2012. Multiple sources, including the brand’s own origin page, place its beginnings in the early 2010s in London, where a small team started developing scents with a focus on sustainability and local sourcing. The company is based in London and initially sourced its ingredients and packaging from within roughly 130 miles of its home base to control quality and environmental impact. It continues to emphasise recyclable, minimal packaging and a reduced supply chain footprint.

From the outset, Firth positioned Laboratory Perfumes as gender-free and relatively stripped back in both concept and presentation. The early collection centred on Amber, Gorse and Samphire, later expanding to include Tonka and Helios, with all fragrances designed to evolve on the skin over the day. The compositions are strongly influenced by British and Mediterranean landscapes, drawing on botanical notes such as juniper, lavender, verbena, rosemary and coastal aromatics. Clear cylindrical bottles and lab-style beaker candles echo the brand name and its laboratory-inspired identity.

The brand also frames itself around ethical and environmental considerations, repeatedly highlighting the use of cruelty-free and environmentally conscious materials. Its positioning as a small, female-led team working with local suppliers, and the explicit reference to the principle “first, do no harm,” underline that sustainability is not a marketing afterthought but part of its operating model. In the niche segment, Laboratory Perfumes is particularly associated with clean, nature-inspired, unisex scents that bridge easy wearability with a quietly experimental, lab-influenced aesthetic.