Lionel Richie

Lionel Richie is an American celebrity fragrance brand associated with singer-songwriter Lionel Richie. Its fragrance line began in 2019 with Hello by Lionel Richie, released in separate Eau de Parfum and Eau de Toilette versions for women and men. The brand is closely tied to Richie's 1984 song "Hello," while the compositions were developed with perfumers Dora Baghriche and Clément Gavarry.

The women's Eau de Parfum combines pear, grapefruit, pink pepper and lemon with jasmine and tuberose, followed by tonka bean, honey, ambroxan and patchouli. The men's Eau de Toilette takes a fresher aromatic route, pairing bergamot, bitter orange, mint and grapefruit with cashmeran, violet leaf and lavender over ambroxan, patchouli and vetiver. The line expanded with Easy Like Sunday Morning in 2023, whose opening includes strawberry, grapefruit and almond blossom. Overall, the brand focuses on accessible, commercially styled fruity-floral and fresh aromatic fragrances rather than an experimental niche aesthetic.