Lomani

Lomani is a French perfume brand created as the flagship label of Parfums Parour, a Paris-based fragrance company. The line gained international attention with its leading release Lomani Pour Homme (also known as Lomani for Men), launched in 1987, which became the reference scent for the brand and remains its best-known product. Lomani fragrances are manufactured in France, and the brand has been active in global fragrance markets for more than 25 years, with distribution across multiple regions.

Positioned as an accessible option within French perfumery, Lomani produces a wide range of eaux de toilette, aftershaves, and perfumes for both men and women. The collection spans classic aromatic fougères, fresh citrus blends, sweeter modern masculines, and approachable florals. The success of Lomani Pour Homme led to a steady expansion of the catalog, with dozens of flankers and new lines developed from the late 1980s onward.

Lomani has also been tapped for celebrity collaborations. Indian film star Amitabh Bachchan selected the brand to create and distribute his own fragrance line, and Iranian actress Hedieh Tehrani partnered with Lomani for a scent built around her image. These projects underscore the brand's role as Parfums Parour's "star" label, reflected in the corporate slogan "Just Be a Star" used across official materials.

Overall, Lomani occupies a value-oriented segment of the market: French-made perfumes at relatively affordable prices. The house focuses on straightforward, easy-to-wear compositions that favor familiarity and broad appeal over niche experimentation, making it a common entry point for consumers exploring classic-style French fragrances.