Grandeur Special Edition
Eau de Parfum
London Time
Statement
London Time
London-themed Middle Eastern-distributed niche line focused on rich leather, oud and amber blends.
About London Time
London Time is a relatively young perfume brand that entered the market with its first releases in 2017, with launches continuing at least through 2021.[4] The brand presents itself as London inspired, referencing the city directly in fragrance names such as III London, and is oriented toward unisex compositions for both women and men.[4]
The line is structured largely as a numbered series (I, II, III, IV, V, VI, VII, VIII, IX, X) alongside named scents like Ecstacy 1849 and Grandeur Special Edition.[2][3] Retailers describe these perfumes across a wide range of olfactory families including leather, oriental fougere, woody spicy, aromatic spicy, powdery, and oriental woody, with frequent use of richer notes such as oud, leather, amber, tobacco, tonka bean, and vanilla.[2][3] Lavender, saffron, various resins, and musks also appear repeatedly, pointing to a preference for dense, characterful blends rather than minimalist compositions.[2][3]
London Time fragrances are positioned in distribution via specialist perfume retailers and galleries in the Middle East, including outlets in Abu Dhabi, which feature the full numbered range and special editions.[2][3] The brand communicates primarily through its Instagram presence instead of a traditional standalone website, highlighting bottle designs and launches through social media.[1] Although detailed corporate information such as founder identity and ownership structure is not publicly documented, the catalog and note structure make clear that London Time focuses on bold, long-lasting eau de parfum concentrations with a noticeable emphasis on leather, amber, and oriental-leaning styles.[2][3]
At a Glance
The Brand
Founded
2017
Country
United Kingdom
Category
Niche
Scent Personality
Worth It?
Scent DNA
Leather
Amber
Oud
Oriental
Woody Spicy
Fragrances often combine leather, amber and oud with spices and resins, resulting in dense, evening-leaning compositions.[2][3] Lavender, vanilla and musk recur across the range, giving many scents a familiar, slightly sweet backbone despite complex note lists.[2][3] Numbered names and shared bottle style make the collection feel like a cohesive series rather than unrelated one-offs.
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A niche, mid house known for leather compositions.
How It Compares
Who It's For
Best For
- Evening wear
- Cool weather
- Fragrance collectors exploring numbered series
- Leather and oud lovers
- Statement office or event scents
Strengths & Weaknesses
Strengths
- Strong performance with long wear and assertive sillage for many blends.[2][3]
- Cohesive line built around leather, amber, oud and spice, appealing to fans of richer Middle Eastern-influenced styles.[2][3]
- Unisex positioning across most fragrances, offering versatility in how they can be worn.[4]
Weaknesses
- Limited official brand information and no dedicated website make it harder to research provenance and perfumers.
- Bold profiles with leather, oud and heavy amber will be too intense for those who prefer airy or understated scents.
- Distribution appears patchy and regionally focused, so sampling can be difficult outside certain markets.[2][3]
Brand Evolution
From its first launches around 2017, London Time has expanded primarily by adding new entries to its numbered series and occasional special editions like Ecstacy 1849 and Grandeur.[2][3][4] The core aesthetic has stayed consistent, revolving around leather, amber, oud and oriental-woody accords rather than chasing fresher or gourmand trends.[2][3] Over time the note lists show some diversification into different balances of spice, powdery florals and resins, but the brand has not repositioned away from its original rich, evening-style focus.[2][3]
Quick Verdict
For fans of assertive leather, oud and amber-forward scents, London Time is an under-the-radar line worth exploring, especially if you have access to Middle Eastern retailers. If you prefer transparent, citrusy or minimalist compositions, this brand will likely feel heavy-handed and challenging.
London Time Perfumes