Maison Jannobi

Maison Jannobi is a French niche perfume house whose creations are produced in Grasse, widely regarded as the historic center of French perfumery. The brand presents itself as a family-founded maison, with its name derived from the Arabic word for "South" and formed from the first names of its three founders, underscoring a shared origin and a strong sense of direction and identity.

The concept behind Maison Jannobi is rooted in travel and high-end fragrance, with each scent designed around memories and places encountered around the world. Its positioning is explicitly niche, aiming to capture specific destinations and experiences in the liquid, treating every composition as a bottled travel memory. Hawaii Island focuses on a lush, gourmand fruit theme, featuring notes such as peach, red fruits, blackcurrant, vanilla, caramel, tonka bean, amber, musk and sandalwood. Van Cao leans heavily into a dessert-like vanilla and cocoa accord built around almond milk, hazelnut, bourbon vanilla absolute, West African cocoa absolute, white chocolate, amber, tonka bean and white musk.

All fragrances are created in collaboration with professional perfumers in Grasse, ensuring technical quality and adherence to French haute parfumerie standards. Retail partners and specialist boutiques present the line at premium price points typical for niche extrait and eau de parfum concentrations, reinforcing the brand’s positioning in the luxury segment of the market.