Mischief Academy

Mischief Academy is an independent fragrance brand created by Vietnamese founder Sophie Nguyen and based in San Francisco, California.[3][5] The brand positions itself as "fragrances for the mischievous," focusing on playful, story-driven compositions that reference fairy tales, nostalgic treats, and childlike humor.[1][5][7] Its first collection, Volume 1: The Fairy Tales, launched in 2025 and introduced the label to the wider perfume community through a set of compact, affordable bottles aimed at exploration rather than collecting large signature flacons.[1][3]

The brand’s official storytelling draws heavily on childhood memories, fantasy narratives, and the Antoine de Saint-Exupéry quote "All grown-ups were once children... but only few of them remember it," using scent as a way to reconnect wearers with a lighter, more imaginative mindset.[5] Mischief Academy’s releases like Almond Milk, Honey Vanilla and Matcha Potion highlight familiar, edible-leaning notes framed in an accessible way, reflecting a comfort-gourmand direction without leaning into heavy, syrupy excess.[4][6][9] Their communication and packaging frequently reference "potions" and pranks, underlining an intentionally informal, internet-native identity.[5][6][7]

According to Fragrantica and Parfumo, Mischief Academy is a new brand with its earliest perfumes appearing in 2025, created in collaboration with perfumers including Luis Hou and Anh Ngo.[1][10] Distribution initially focuses on the brand’s own website and a handful of decant and sample retailers that emphasize niche and indie names.[7][9] Overall, Mischief Academy is building a profile around compact formats, optimistic themes, and comfort-forward formulas designed for everyday wear rather than high-formality occasions.[3][5][9]