Moth and Rabbit

Moth and Rabbit is a niche perfume house founded in Berlin in 2016 by art director and curator Elke Filpes and artist Seongnam Christian Choi (often credited as Christian or Seong Nam Choi). Authorities such as Parfumo and multiple stockists list the brand as German, with its concept described as a collaboration between Berlin and Paris. The founders position the project as an avant-garde, film-driven perfumery that treats scent as a narrative medium rather than a purely decorative accessory.

From the outset, Moth and Rabbit has worked closely with perfumer Mark Buxton, who is credited as the nose behind the line. The fragrances are typically produced in eau de parfum concentration and many of them are named after cult or art-house films such as "Dolls", "Holy Motors" and other cinema references, with each composition built around themes, moods, and visual cues from the corresponding movie. This cinematic framework makes the catalog strongly concept-driven, often prioritising atmosphere, texture and emotion over traditional pyramid structures.

Stylistically, the brand leans experimental: compositions frequently explore unusual note pairings, slightly abstract accords, and contrasts that can feel more like scenes or cuts in a film than a smooth linear drydown. Retailers and brand materials highlight a minimal, contemporary design language in the packaging, underscoring the idea of Moth and Rabbit as an art project as much as a perfume line. Distribution remains relatively selective, focused on concept stores and specialist fragrance retailers in Europe and abroad.

Within the broader niche landscape, Moth and Rabbit is best understood as a cinematic, story-first house that caters to wearers who value artistic direction and intellectual framing as highly as wearability. Its growing catalog since 2019 reflects an ongoing commitment to translating film and contemporary culture into olfactory form, maintaining a consistent collaboration with Mark Buxton and a strong Berlin-Paris identity.