MPF

MPF is a UAE-based fragrance line developed under the My Perfumes group, which has been active in perfumery for more than 25 years according to the company’s own communications. The brand appears as a subsidiary or house line of My Perfumes and is frequently listed by retailers as being based in the United Arab Emirates, with distribution across the Gulf region and into international e-commerce.

Retail listings and brand partners describe MPF as focusing on Arabian-style compositions using strong, long-lasting formulas. Collections feature a broad range of eau de parfum releases, often in 100 ml formats, with names like Songs of Roses, The Voyager, Pacific Drift, Orchid Noir, Just Oud and Wood, Vanilla & Tobacco, and Murano Crystal. Most launches are marketed as unisex, with a few clearly targeted to women or men, such as Before Midnight For Her and The Eternal Club for men.

Third-party descriptions consistently emphasize bold, rich scents with notable projection and persistence, aligning with regional preferences for impactful Arabian perfumery. The catalog combines Western-leaning themes such as coastal, gourmand, or amber-woody profiles with signatures associated with Middle Eastern perfumery, including oud, rose, and sweet tobacco. MPF is widely sold through My Perfumes’ official online store and various international resellers, positioning it as an accessible entry into UAE-style perfumery outside the region.