OriArome

OriArome is a fragrance brand based in the United Arab Emirates and launched in 2024 under the Shaikh Mohd Saeed Group of Companies, a Dubai‑headquartered perfumery business originally founded by Shaikh Mohammed Saeed in 1954. The line is positioned as a more contemporary, photo‑realistic extension of the group’s perfume portfolio, with Shaikh Saeed Perfumes social media and retail listings presenting OriArome as a distinct sub‑brand and new signature series within the wider group.

The collection focuses heavily on gourmand and modern oriental compositions, often built around edible or beverage‑like accords such as pistachio, vanilla dessert, smoked cinnamon, apple whiskey and lemon soda, alongside brighter aquatic and aromatic themes like Celestial Reef. Many releases are described as unisex and use accessible note structures that emphasize sweetness, comfort and familiar culinary references, with recurring materials including sugar, vanilla, tonka bean, sandalwood and musk. Launch data from retailer and reviewer sources shows the line expanding quickly, with perfumes appearing from 2024 onward and new entries still being introduced in 2025 and 2026.

Distribution is primarily through Shaikh Saeed’s own online stores and regional retailers, as well as third‑party platforms, often at relatively affordable price points for 100 ml eau de parfum bottles. Together, these factors place OriArome as an emerging UAE perfume brand that blends the heritage infrastructure of a long‑standing Gulf perfumery group with a deliberately modern, playful approach to scent themes and naming.