Oúme

Oúme is a contemporary perfume brand created in Belarus, with its debut collection presented in Minsk in late November 2024. The brand was developed and manufactured in partnership with the Belarusian cosmetics company Dilis Cosmetic, whose facilities in Molodechno are listed as the producer on product packaging and retail listings. From launch, Oúme positioned itself around nature-inspired compositions intended to reflect different landscapes and support a sense of balance and self expression.

The initial lineup consists of three extrait de parfum fragrances - Meadow Grass, River Sound and Deep Woods - all released in 2024 as unisex scents. Meadow Grass focuses on a floral fruity structure built around blackcurrant, pear, rose, violet and soft woods. River Sound and Deep Woods explore greener, spicier and more wooded themes, with Deep Woods described in press coverage as the densest and most introspective of the trio, while River Sound emphasizes transparency and clarity. Each fragrance is presented in matte 75 ml square bottles with rounded edges, reinforcing the cohesive design language of the line.

Oúme’s communication in local media highlights a goal of creating original perfumes with natural tonalities that can underline individuality and help wearers feel more present and grounded. The brand launched directly into regional retail, including GUM in Minsk and major chains and marketplaces such as Zolotoe Yabloko, Letoile and Ozon, at a price point that places it in the accessible niche and entry luxury segment.