Psychotic London

Psychotic London is a London fragrance house that describes itself as high-premium and gender-free. Its perfumes are shaped by mood, emotion and memory: each scent is built around a precise feeling, from pleasure and comfort to freshness, intensity and desire, and the house invites wearers to choose a fragrance the way they choose what to wear.

The founder is Shota Lomtadze, who brought the brand into perfumery in 2020 according to press coverage of the house. The first perfumes reached the market in 2023, and a second group followed in 2024. The fragrances were made in collaboration with the perfumers Céline Ellena and Nathalie Feisthauer, with the first six scents created by Ellena. The operating company is registered in Farringdon, London.

The range moves across several families rather than one house style. Frozen Liquid is a cool citrus and peppermint fragrance with sea salt and cedar. Forbidden Rose pairs raspberry and rose with leather and vetiver. So Sticky and Tasty Kiss lean gourmand, with vanilla, amber, red fruits and plum. Magnetic Infusion adds an oud, coffee and vanilla composition, and Secret Yards and Mystic Delight are the fruity, floral and woody launches of 2024.

The look carries the identity too. The tall bottle and ornamental cap draw on London domes, modern towers and Victorian metalwork, and a crying rose in a rock and roll style is the visual signature. Psychotic London sits at the premium end of niche perfumery, for wearers who want expressive, mood-led scents with a bold look and do not mind a house that is still young.