Racco

Racco is a Brazilian cosmetics and personal care company founded in 1987 by Eva Bettine in Curitiba, Paraná. The business began with door-to-door sales and a focus on accessible beauty products for the local market, gradually growing into a national direct sales network with a broad portfolio spanning skincare, makeup, body care, and fragrances.

The brand positions fragrance as a core pillar of its catalog, offering dozens of perfumes for men, women, and unisex use at accessible price points. Its fragrance range covers familiar families such as florals, orientals, woods, and fresher citrus-aromatic blends, designed to appeal to everyday wear rather than a niche collector audience. Over time, Racco has collaborated with professional perfumers such as Benjamin Belizon on a number of its launches, indicating a move toward more structured and internationally aligned compositions.

Racco continues to operate from Brazil and sells primarily through consultants, catalogs, and online channels in Latin America. The company periodically updates its lineup with new flankers and seasonal releases, while keeping successful staples in continuous production. This combination of continuity and frequent novelties underpins its positioning as a mass-market cosmetics brand with a sizeable, fragrance-heavy offering.