Floradise
EDP
Scents Unearth'd
Statement
Scents Unearth'd
Story-driven, globally inspired fragrances at accessible Target pricing.
About Scents Unearth'd
Scents Unearth'd is a fragrance brand launched by beauty incubator Maesa in February 2026, with its debut collection sold exclusively at Target stores across the United States and on Target.com. The line is presented as a unisex offering and focuses on scent stories inspired by specific cultures and locations around the world, highlighting ingredients tied to the heritage of each place.
The inaugural assortment features five fragrances: Vanilla Crown (Papantla, Mexico), Floradise (Medellin, Colombia), Oro Tonka (The Amazon), Royal Milk (Egypt), and Jasmine Candy (Madurai, India). Each scent is built around a central note structure that reflects its source story, for example Jasmine Candy includes candied bergamot, jasmine absolute, and sandalwood creme. The brand positions these perfumes at an accessible price point, with Eau de Parfum bottles around $34.99 and matching Perfume & Air Mists around $16.99, plus a discovery set for about $24.99.
Scents Unearth'd is developed and marketed by Maesa as part of its broader fragrance portfolio and is described in press materials and trade coverage as a vehicle to celebrate global cultures through fragrance and to diversify affordable scent offerings at mass retail. Its exclusive distribution through Target, combined with story-driven marketing that emphasizes place and ingredients, situates the brand at the intersection of culturally themed perfumery and mainstream accessibility.
At a Glance
The Brand
Founded
2026
Country
United States
Category
MassMarket
Scent Personality
Worth It?
Scent DNA
Vanilla gourmands
florals
sweet ambers
- Scents Unearth'd fragrances lean into clear, easy-to-understand scent stories tied to specific regions such as Mexico, Colombia, Egypt, India, and the Amazon
- The compositions emphasize approachable sweetness and familiar notes like vanilla, jasmine, and tonka, framed by marketing that highlights cultural ingredients and heritage
- Packaging, naming, and distribution are optimized for quick mass-market appeal at Target, making the scents feel immediately comprehensible even to casual fragrance bu
Base Notes
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A massmarket, mid house known for vanilla gourmands compositions.
How It Compares
- → Similar price tier to Fine'ry.
- → More mass-market than Sol de Janeiro
- → Sweeter and more approachable than Zara
- → Less complex than Dior
Who It's For
Best For
- Everyday casual wear
- Younger or entry-level fragrance consumers
- Budget-conscious shoppers seeking variety
- Layering with other affordable scents
- Gift sets and discovery kits
Strengths & Weaknesses
Strengths
- Clear, story-based concept tied to specific cultures and places
- Accessible price point for eau de parfum at a mass retailer
- Unisex positioning that can appeal to a broad audience
- Consistent availability through Target nationwide
Weaknesses
- Composition and performance are more functional than luxurious
- Scent structures rely heavily on familiar sweet notes rather than experimental accords
- Limited distribution channel may reduce perceived exclusivity
- Brand identity is closely tied to retailer and incubator rather than a named perfumer
Brand Evolution
As of launch in early 2026, Scents Unearth'd is positioned as a new addition to Maesa's fragrance portfolio, focused on expanding culturally themed yet affordable scents within Target's assortment. Future evolution is likely to involve additional locales and ingredients as new scent stories are introduced, as well as potential seasonal sets or limited editions to keep the collection fresh at retail. The brand may also refine formulas or packaging based on consumer feedback and sales data gathered from its exclusive mass-market distribution.
Quick Verdict
Scents Unearth'd delivers straightforward, culturally themed fragrances with solid value and reach, but it sits firmly in the functional, mass-market space rather than artistry-driven perfumery. It is a good option for accessible, story-led scents, not for complex or luxury compositions.
Scents Unearth'd Perfumes