SRI London

SRI London is a niche perfume brand created by Kristiana Sripetchvandee, the founder of Gold Bar, and launched in 2018 in the fragrance hall at Harrods. Her work in Dubai gave her a love of fragrance and of the way perfume is treated in the Middle East, and the brand sets out to share that with a wider audience.

The name is the Sanskrit word for diffusing light or radiance, and the house says it joins the delicacy of the Orient with the opulence of the Middle East. The collection was first sold only at Harrods, in the Salon de Parfums and online, either as single bottles or in two-in-one and four-in-one leather cases.

The range is five gender-neutral eaux de parfum in 100ml, made in England, that sit between heavy ouds and barely-there scents. Thai oud is paired with rose, orchid, amber, musk, leather and saffron. Amethyst Oud & Saffron is a warm floral with jasmine, rose and orris over oud and saffron. Magenta Midnight Rose & Musk adds sandalwood and leather. Sapphire Leather Oud is woody and ambery, with grapefruit, cardamom and lavender. Scarlet Amber & Jasmine is a fruity, caramellic amber with aniseed and grapefruit, and Emerald Oud & Orchid completes the five.

SRI London takes a modern, lighter approach to oud and aimed its scents at a younger generation of wearers. It suits those who want the Middle Eastern oud tradition in a cleaner, more wearable form.