Swarovski

Swarovski is an Austrian company founded in 1895 by glass cutter Daniel Swarovski, who patented an electric crystal-cutting machine and established production in Wattens, Tyrol. Over time the firm grew into a global luxury goods group focused on precision-cut crystal for jewellery, fashion, lighting and decorative objects.

The brand’s move into fine fragrance came in partnership with Clarins Fragrance Group, which produced the first Swarovski perfume collection, Aura, launched in 2010. Follow-up launches such as Aura Love (2012) and other Aura flankers explored luminous florals and soft fruity-woody signatures, often packaged in bottles that prominently featured faceted crystal elements. These earlier fragrances have since been discontinued, but they helped position Swarovski as a crystal-led lifestyle brand that included scent alongside jewellery and accessories.

In December 2024, Coty and Swarovski announced a long-term global beauty license giving Coty the rights to develop, produce and distribute a new line of Swarovski fragrances, with the first launch planned for 2026. This marks a relaunch of the Swarovski fragrance division, with Coty bringing its experience from other licensed designer houses while Swarovski contributes its visual identity and crystal craftsmanship. As of now, detailed information on the upcoming scent structures has not been released, but historically the brand’s perfumes have leaned toward wearable, feminine compositions aligned with its jewellery customer base.