We Pink

We Pink is a Brazilian fragrance and beauty brand launched in 2022 and associated with Virginia Fonseca. Fragrantica classifies it as a new designer fragrance brand and notes that its earliest recorded fragrance release dates to 2022, with a rapidly expanding catalog that had reached 193 perfumes in the database by the time of the source record.[1] The brand is sold through its own Brazilian website, which confirms an active direct-to-consumer presence.[9]

The assortment appears to lean toward accessible, modern crowd-pleasing scents rather than a tightly edited niche direction. Fragrantica’s entries and community coverage show that We Pink works across body splashes, deodorant colognes, and perfumes, with scent styles that commonly sit in the floral, fruity, amber, and sweet-gourmand space.[1][2][3][4] That positioning suggests a brand built around broad appeal, frequent launches, and easy daily wear rather than high-concept perfumery.