Blood Orange Spritz
EDT
Yusuf Bhai
Favourite
Yusuf Bhai
Dubai-based artisan house blending Middle Eastern perfumery with originals and recreations at accessible prices.
About Yusuf Bhai
Yusuf Bhai is an artisan fragrance brand based in Deira, Dubai, with roots in an earlier perfume venture called Teeb that later evolved into the current name and concept. The brand is led by perfumer Yusuf Bhai himself, who composes the scents and operates a workshop and retail space in Dubai’s traditional perfume district together with his son Bilal. The company has expanded from a single shop to a presence in five stores across the UAE, supported by a formal corporate entity, Yusuf Bhai Perfumes Private Limited, which also underpins the brand’s Indian e‑commerce operations.
According to its own About page, Yusuf Bhai positions itself as balancing heritage Middle Eastern perfumery with a more modern, experimental approach. The range includes concentrated perfume oils and sprays sold through dedicated UAE and India websites, reflecting a strategy to reach both local and international customers via online channels. The collection features original compositions alongside clearly labeled “recreations,” indicating that part of the catalog consists of interpretations of popular designer and niche fragrances offered at more accessible prices.
The flagship Dubai store is located in Deira around Al Daghaya and Al Khor streets, close to the Gold Souq extension, with long opening hours catering to both residents and tourists. The brand’s communications emphasize direct contact and customer service, listing WhatsApp and email support prominently, and its social media presence on Instagram and other platforms showcases new releases, limited batches, and bespoke blends. Taken together, the available information points to a fast‑growing Middle Eastern artisan house that combines in‑house perfumery, a strong local retail footprint, and a value‑driven approach to both originals and recreations.
At a Glance
The Brand
Founded
2023
Founder
Yusuf Bhai
Country
United Arab Emirates
Category
Arabian
Scent Personality
Worth It?
Scent DNA
Oriental
Amber
Woody
Oud
Gourmand
- Most Yusuf Bhai scents lean into rich Middle Eastern styles with prominent oud, amber, woods and sweet facets, often in high concentration perfume oils rather than light EDT formats
- The brand’s recreations aim to approximate popular designer and niche profiles while retaining a slightly denser, oilier texture typical of Arabian perfumery
- Across the range, there is a clear focus on impactful, long-lasting compositions over minimal or transparent aesthetics
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A arabian, mid house known for oriental compositions.
How It Compares
Who It's For
Best For
- Middle Eastern perfumery enthusiasts
- Fans of oud and amber-heavy scents
- Budget-conscious collectors of clones and recreations
- Layering with other fragrances
- Evening and special occasion wear
Strengths & Weaknesses
Strengths
- Strong value for money, especially in recreations and oils
- Long-lasting, high-impact compositions typical of Arabian perfumery
- Wide range spanning originals and interpretations of popular scents
- Good accessibility via UAE and India online stores
Weaknesses
- Naming and packaging can be confusing between originals and recreations
- Stylistic focus on strong, sweet, woody profiles may overwhelm those who prefer subtle scents
- Limited formal distribution outside UAE and India
- Brand information is fragmented across multiple sites and channels
Brand Evolution
The brand began as Teeb and later rebranded to Yusuf Bhai, consolidating its identity around the founder’s name and artisanal work in Dubai. Over time it has expanded from a single local shop to multiple UAE outlets and parallel India operations, moving from a purely local business to a regional player with e‑commerce reach. The catalog has grown rapidly in just a few years to dozens of perfumes, adding clearly labeled recreations to sit alongside original blends, suggesting a deliberate strategy to attract both clone buyers and experimenters. Continued social media activity and new launches indicate an ongoing push into more diverse styles while maintaining an Arabian core.
Quick Verdict
Yusuf Bhai is a solid choice if you want strong, oud-heavy and sweet scents at fair prices, especially in oil format. Presentation and brand structure are a bit messy, but the value and impact are hard to argue with.
