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724 Eau de Parfum bottle 724 EDP
EDP Concentration EDP
U Gender U
2022 Year 2020
££££ Price Tier ££
24 Seven Parfum bottle 24 Seven EDP

ScentArt

View Liquid → 724 EDP
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Which Should You Buy?

Our Verdict - 724 EDP
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
Favourite
Our Verdict - 24 Seven EDP
A versatile unisex fragrance with a balanced spicy and aromatic vibe that performs well in cooler seasons and a variety of settings.
Favourite

Scent Profile

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
724 EDP
24 Seven EDP

Notes

Shared Notes
Bergamot 43% vs 42%
Only in 724
Aldehydes 56%
Only in 24 Seven
Ginger 32% Mint 26%
Shared Notes
Sandalwood 37% vs 53%
Only in 724
Musk 63%
Only in 24 Seven
Amber 46%

Accords

724 24 Seven
100%
Aldehydic
54%
Fresh Spicy
90%
83%
Musky
77%
Citrus
80%
76%
Fresh
70%
Powdery
52%
Woody
70%
Aromatic
70%
66%
Floral
61%
Sweet
100%
Fresh Spicy shared
54%
90%
83%
Citrus shared
77%
80%
76%
70%
Woody shared
52%
70%
70%
66%
61%

Performance

724 24 Seven
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

724

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

24 Seven

Seasons

Best For:
Autumn Winter
Also Works:
Spring

With its balanced spicy and aromatic profile, 24 Seven is versatile but particularly well-suited to cooler weather typical of fall and winter.

Occasions

Best For:
Office Date
Also Works:
Casual Formal

The moderate projection and versatile nature make it suitable for office and date settings, while its spicy accords can transition to more formal occasions as well.

Similarity Breakdown

How alike these two fragrances smell, scored from their full scent profiles.

Overall scent match
3%
Key Similarities

Both lean citrus, fresh spicy, woody

Key Differences

Subtle differences in overall composition

Where to buy

724 EDP
24 Seven EDP
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