This one's a proper debate-starter. Some reckon it's a super-sweet floral showstopper that'll turn heads, others find the floral notes far too much. Definitely a love-it-or-hate-it kind of scent, but you can't fault its powerful presence.

Lunar Tale is Alexandria UK's dupe of Louis Vuitton's China-exclusive Moon Tale, echoing the raspberry-peony-jasmine skeleton the house itself revealed, though the dupe's musk-powder base lands flatter and less luminous than the original's radiant Cavallier Belletrud construction.