A divisive scent for the nostalgic few, Emporio Armani He (2020) struggles to escape the shadow of its 1998 predecessor. Many find it a watered-down disappointment, while others appreciate its modern take on a classic. Expect poor performance, but a decent, clean scent if you can overlook its flaws.

This is a seriously polarising clone of Invictus Aqua, hyped by some as a cheaper, better performer and slammed by others for its cloying sweetness and lack of longevity. Batch variation seems to be a real issue here, so buyer beware.