A divisive scent for the nostalgic few, Emporio Armani He (2020) struggles to escape the shadow of its 1998 predecessor. Many find it a watered-down disappointment, while others appreciate its modern take on a classic. Expect poor performance, but a decent, clean scent if you can overlook its flaws.

Initial by Etienne Aigner is a real head-scratcher. It's a gorgeous scent, genuinely well-balanced and pleasing, but the performance is so poor it practically evaporates on contact. You'll love the smell, just don't expect anyone else to notice it.