Pure Instinct Eau de Parfum bottle Pure Instinct
Edp Concentration Edt
U Gender U
- Year -
£ Price Tier ££
Yes I Am the King Icon Eau de Toilette bottle Yes I Am the King Icon

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Pure Instinct
B
Yes I Am the King Icon
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Which Should You Buy?

Our Verdict - Pure Instinct
This one's a mixed bag. Some reckon it's a solid, affordable blue-fragrance alternative, others find it utterly forgettable and generic. Either way, overspray this beast at your peril - you'll choke out everyone around you and probably give yourself a headache.
Acquired
Our Verdict - Yes I Am the King Icon
If you're after a budget-friendly woody-spicy scent, this one's a solid contender. It delivers a familiar, welcoming warmth, though some might find the execution a touch too synthetic. It's a crowd-pleaser for those who prioritise accessibility over absolute originality.
Acquired

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 9% 8%
Floral 13% 10%
Fruity 12% 8%
Green 15% 10%
Sweet 19% 19%
Warm 18% 21%
Woody 16% 19%
Earthy 13% 15%
Animalic 7% 7%
Fresh 16% 17%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Pure Instinct EdP
Yes I Am the King Icon EdT

Notes

Shared Notes
Patchouli 16% vs 25%
Shared Notes
Amber 26% vs 25%
Cedar 22% vs 25%
Vanilla 20% vs 25%
Only in Pure Instinct
Vetiver 18% Leather 13%
Only in Yes I Am the King Icon
Musk 25%

Accords

Pure Instinct Yes I Am the King Icon
100%
Woody
100%
98%
Aromatic
71%
92%
Fruity
Powdery
80%
76%
Amber
55%
75%
Citrus
55%
74%
Green
65%
Warm Spicy
68%
Musky
68%
64%
Sweet
60%
Vanilla
55%
Woody shared
100%
100%
Aromatic shared
98%
71%
92%
80%
Amber shared
76%
55%
Citrus shared
75%
55%
74%
Warm Spicy shared
65%
68%
68%
64%
Vanilla shared
60%
55%

Performance

Pure Instinct Yes I Am the King Icon
Long (6-10h)
Longevity
Long (6-10h)
Strong
Projection
Moderate
Strong
Intensity
Strong

Season and Occasion Fit

Pure Instinct

Seasons

Best For:
Spring Summer Autumn

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Casual Sport
Also Works:
Date

Its potent projection and longevity make it less suitable for office environments where subtlety is key, but its fresh, clean profile is perfect for casual wear, dates, and gym sessions. While some reviews suggest it's more of a clubbing scent, its versatility leans towards everyday casual use.

Yes I Am the King Icon

Seasons

Best For:
Autumn Winter

A cold-weather scent - best worn in autumn and winter.

Occasions

Best For:
Date Casual
Also Works:
Office

The warm and spicy notes make it a good fit for casual outings and dates, offering a comforting presence. Its moderate projection means it won't overwhelm an office, but it's perhaps a bit too relaxed for formal events and definitively not for sports.

Similarity Breakdown

Overall
90%
Olfactory
97%
Notes
90%
Accord
60%
Key Similarities

Both share Warm Spicy, Citrus, Woody accords and Apple, Patchouli notes

Key Differences

Subtle differences in overall composition

Where to buy

Pure Instinct
Yes I Am the King Icon
also worth checking

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