This one's a divisive affair. Hugo Intense swings between 'masterpiece' and 'synthetic headache' for many. Expect a bold, sweet apple that leans fresh rather than foodie, all backed by a surprisingly clean leather base. Love it or hate it, it's definitely not boring.

Rebels Creed is a loose, budget nod to Creed's Aventus, but it's a considerable stretch as a dupe - it drops Aventus's signature pineapple-blackcurrant-birch smokiness entirely for a green apple, lavender and leather blend. Anyone hoping for Aventus's fruity-smoky opening will find this reads as a generic fresh-woody scent instead, with far less richness and staying power.