This one's a divisive affair. Hugo Intense swings between 'masterpiece' and 'synthetic headache' for many. Expect a bold, sweet apple that leans fresh rather than foodie, all backed by a surprisingly clean leather base. Love it or hate it, it's definitely not boring.

Rebel Aromas' The Boss chases Hugo Boss Boss Bottled's citrus-cinnamon-woods signature, but flattens the apple sweetness and swaps refined sandalwood for a louder, thinner leather-wood base that fades faster than the original's all-day cling.