724 Eau de Parfum bottle 724
Edp Concentration Edp
U Gender U
2022 Year 2022
££££ Price Tier £
Collection Azur Virée en Mer Eau de Parfum bottle Collection Azur Virée en Mer

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724
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Collection Azur Virée en Mer
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Which Should You Buy?

Our Verdict - 724 Eau de Parfum
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
Favourite
Our Verdict - Collection Azur Virée en Mer Eau de Parfum
This budget-friendly marine floral is a divisive tropical getaway in a bottle. Some find it a breezy, spa-like delight perfect for summer, while others are put off by a harsh, 'cheap plastic' smell. It seems to improve with maceration, but be warned - it's not a safe blind buy.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 14% 13%
Floral 33% 34%
Fruity 3% 7%
Green 3% 4%
Sweet 18% 16%
Warm 1% 4%
Woody 11% 9%
Earthy 0% 3%
Animalic 18% 8%
Fresh 26% 37%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
724 EdP
Collection Azur Virée en Mer EdP

Notes

Only in 724 Eau de Parfum
Aldehydes 56% Bergamot 44%
Only in Collection Azur Virée en Mer Eau de Parfum
Lily Of The Valley 37% Lemon 35% Peach Blossom 27%
Only in Collection Azur Virée en Mer Eau de Parfum
Tiare Flower 39% Sea Water 33% Orange Blossom 28%
Shared Notes
Musk 62% vs 23%
Only in 724 Eau de Parfum
Sandalwood 37%
Only in Collection Azur Virée en Mer Eau de Parfum
Solar Note 35% Cedar 21% Amberwood 21%

Accords

724 Eau de Parfum Collection Azur Virée en Mer Eau de Parfum
100%
Aldehydic
46%
99%
White Floral
100%
83%
Musky
77%
Citrus
54%
76%
Fresh
70%
Powdery
66%
Floral
61%
Sweet
46%
Marine
56%
52%
Woody
47%
Aromatic
51%
Aldehydic shared
100%
46%
White Floral shared
99%
100%
83%
Citrus shared
77%
54%
76%
70%
66%
Sweet shared
61%
46%
56%
Woody shared
52%
47%
51%

Performance

724 Eau de Parfum Collection Azur Virée en Mer Eau de Parfum
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

724 Eau de Parfum

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

Collection Azur Virée en Mer Eau de Parfum

Seasons

Best For:
Summer

A warm-weather pick - at its best in summer and spring.

Occasions

Best For:
Casual Sport
Also Works:
Date

Its fresh, clean, and often-described 'breezy summer' character makes it perfect for casual wear and sports. While it's a bit too tropical for formal events, a light application could work for a relaxed date, though its moderate sillage keeps it from being an office standout.

Similarity Breakdown

Overall
84%
Olfactory
96%
Notes
83%
Accord
63%
Key Similarities

Both share White Floral, Citrus, Woody accords and Musk notes

Key Differences

Subtle differences in overall composition

Where to buy

724 Eau de Parfum
Collection Azur Virée en Mer Eau de Parfum
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