A perplexing charmer by all accounts. Many rave about its addictive, sensual warmth, while others are left wondering if it's just another expensive version of something they've smelled before. The 'Devil' might be in the price tag, not the scent.

This is Xerjoff's divisive powder bomb, a luxurious vanilla-coconut cream pie for some, a dusty thrift shop or aggressive Play-Doh for others. It’s certainly a unique experience, just remember to sample it first - especially if you’re prone to blind buying.