Heartless Helen Eau de Parfum bottle Heartless Helen
Edp Concentration Edp
F Gender U
2019 Year 2021
££ Price Tier £
Memoire Intense Eau de Parfum bottle Memoire Intense

ScentArt

Heartless Helen Eau de Parfum ScentArt visualisation View live ScentArt Heartless Helen
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Memoire Intense
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Which Should You Buy?

Our Verdict - Heartless Helen
A sparkling, creamy tuberose that dances between girlish charm and sophisticated polish. Heartless Helen is radiant and inviting, but its soft sillage and moderate longevity hold it back from true signature status.
Favourite
Our Verdict - Memoire Intense
This one's a divisive marvel, a clean citrus-rose with serious legs, but some find it a bit too 'laundry detergent' or even synthetic. Whether it's a classy dupe or a unique gem, its affordability and performance made it a Zara fan favourite - gutted it's discontinued!
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 26% 26%
Floral 30% 30%
Fruity 6% 5%
Green 1% 3%
Sweet 20% 20%
Warm 0% 1%
Woody 28% 23%
Earthy 8% 7%
Animalic 6% 4%
Fresh 8% 12%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Heartless Helen EdP
Memoire Intense EdP

Notes

Shared Notes
Mandarin 100% vs 46%
Only in Memoire Intense
Bitter Orange 53%
Only in Heartless Helen
Tuberose 100%
Only in Memoire Intense
Rose 65% Jasmine 35%

Accords

Heartless Helen Memoire Intense
100%
White Floral
40%
Rose
100%
90%
Floral
52%
70%
Lactonic
40%
Woody
63%
50%
Citrus
61%
40%
Green
30%
Animalic
White Floral shared
100%
40%
100%
Floral shared
90%
52%
70%
Woody shared
40%
63%
Citrus shared
50%
61%
40%
30%

Performance

Heartless Helen Memoire Intense
Moderate (4-6h)
Longevity
Moderate (4-6h)
Intimate
Projection
Moderate
Light
Intensity
Moderate

Season and Occasion Fit

Heartless Helen

Seasons

Best For:
Spring Summer
Also Works:
Autumn

The luminous citrus and photorealistic white florals make Heartless Helen ideal for spring and summer, where its fresh and creamy tuberose shines. Its airy character struggles to cut through cold air, so it is less suited for winter or late fall.

Occasions

Best For:
Office Date Casual

With its soft projection and charming freshness, Heartless Helen is perfect for daytime, office, or casual wear, but lacks the presence and depth for formal occasions or energetic sports settings.

Memoire Intense

Seasons

Best For:
Spring Autumn
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Office Casual Sport
Also Works:
Date Formal

Its clean, fresh, and non-offensive profile makes it perfect for office and casual wear. The impressive longevity means it lasts all day, but its moderate sillage keeps it from being too loud for formal settings or dates where a more bold statement might be desired.

Similarity Breakdown

Overall
89%
Olfactory
98%
Notes
87%
Accord
56%
Key Similarities

Both share Woody, Citrus, Floral accords and Mandarin notes

Key Differences

Subtle differences in overall composition

Where to buy

Heartless Helen
Memoire Intense
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